Siri failed! #ai #techtransformation #apple #appleintelligence #samsung #techfacts #news #ainews

Internal communications obtained by Bloomberg reveal that Apple’s senior leadership has openly acknowledged AI implementation failures—a rare admission from the company’s typically disciplined management. During an all-hands meeting, Senior Director Robby Walker described Siri’s delayed feature rollouts as “ugly” and “embarrassing,” highlighting premature public promotion of unfinished technology as a critical mistake that worsened development challenges.

The meeting exposed friction between Apple’s AI engineering teams and its marketing division, with the communications team reportedly pushing to promote Siri’s capabilities—like personal context understanding and screen-based actions—despite engineering warnings that these features were incomplete.

This internal discord emerges amid declining market performance, with Apple’s shares down approximately 12.5% year-to-date. The candid acknowledgment signals recognition of both technical missteps and strategic communication failures in Apple’s AI development journey.