【総勢19人】全員で「わたしの一番かわいいところ」Live at Spotify O-EAST(2023.3.14)【IDOLATER/FRUITS ZIPPER/CANDY TUNE】

About KAWAII LAB.

KAWAII LAB is a project aiming to introduce Japan’s growing idol culture to the world created by ASOBISYSTEM, a pop culture production company that manages leading figures in Japanese entertainment. With the concept of “from Harajuku to the World,” the project works to discover, nurture, and produce a new generation of idols to be active on the global stage.

The producer of KAWAII LAB. is model and TV personality Misa Kimura, who utilizes her longtime love of idol culture and her experience as the leader of the idol group Musubizm to lead the project.

KAWAII LAB. is behind the creation of IDOLATER, a culture-holic idol group consisting of finalists from ASOBISYSTEM’s first national audition in 2018. In April 2022, the idol group FRUITS ZIPPER was born, transmitting “NEW KAWAII” from Harajuku to fans around the globe.

In March 2023, a new idol group also hit the scene.
KAWAII LAB. will continue to promote Japanese idol culture to the world in numerous ways, including the creation and development of new groups not only in Tokyo, but around the country!